Privacy Policy

Last updated: July 18, 2026

Lift CAO ("we", "our", or "us") respects your privacy. This policy explains in plain language what information we collect through liftcao.com, how we use it, who we share it with, and what choices you have. We do not sell your personal data.

What We Collect

What Information We Collect

We collect information through the following tools and interactions. Each is described so you know exactly what is being tracked.

Google Analytics

We use Google Analytics to understand how visitors use our website — pages visited, time on site, general geographic region, browser, and device type. It does not collect your name, email, or identifying information unless you voluntarily provide it via a form.

Google Search Console

We use Google Search Console to understand how our site performs in search results. This data is aggregate and anonymized by Google, and collects no personal information about visitors.

Microsoft Clarity

We use Microsoft Clarity for behavior analytics — heatmaps and anonymized session recordings. Clarity automatically masks sensitive input fields, and sessions are not linked to your identity.

Contact Form Submissions

When you submit a contact form, we collect the information you provide (name, email, phone, message) solely to respond to your inquiry. You may request deletion at any time.

Email Service Provider

We use [Email Service Provider — TBD] to send communications. If you subscribe or submit a form, your email address is stored for the purpose of sending responses and occasional updates. You may unsubscribe from marketing emails at any time.

How We Use Information

How We Use This Information

  • To respond to inquiries submitted through our contact form
  • To improve our website's content, structure, and performance using aggregated analytics
  • To understand which aircraft listings and pages are most viewed
  • To optimize search engine visibility via Search Console data
  • To identify usability issues via session recordings (Microsoft Clarity)

We do not use your information to create advertising profiles, retarget you with ads, or sell your data to third parties.

Data Sharing

What We Share — and What We Don't

We share anonymized, aggregate data with the analytics providers listed above (Google, Microsoft) as required for those tools to function. Beyond that:

  • We do not sell your personal information
  • We do not share your data with advertisers
  • We do not share data with third parties for their marketing purposes

Partner Disclosure

Partner Data Sharing

White-Label Partner Relationship

Lift CAO operates in partnership with [White-Label Partner Name / Description]. As part of this relationship, certain data may be shared between Lift CAO and our partner to facilitate aircraft transactions and provide services.

What may be shared:

  • Contact form inquiry details when related to a specific aircraft listing
  • Aircraft interest and viewing data
  • Transaction-related communications during an active sale or acquisition

What is NOT shared:

  • Analytics data or browsing behavior
  • Session recordings or heatmap data
  • Any data unrelated to an active inquiry or transaction

Questions about what data is shared and with whom? Contact us at casey@liftcao.com.

Your Rights

Your Rights

You have the right to:

  • Request a copy of any personal information we hold about you
  • Request deletion of your personal information
  • Opt out of analytics tracking via browser settings or opt-out tools
  • Unsubscribe from email communications at any time
  • Contact us with any privacy-related questions or concerns

To exercise any of these rights, contact us at casey@liftcao.com.

Questions about this policy?

If you have questions about how we handle your data, reach out.

Email Us